CASE STUDIES
Sunsets on Seneca
BRANDING, WEB + MERCH
Sunsets on Seneca started with just a name and a vision for relaxed dock and beachfront rentals on Seneca Lake. The goal was to create a brand that felt approachable, laid-back, and authentic to the lake experience without feeling overly corporate or overdesigned. Inspired by real sunset photography taken by the client, I developed a light and easy, cohesive identity along with a one-page website, merchandise, and foundational digital setup to help launch the business. The result is a brand that feels easygoing, friendly, and perfectly at home on the lake.
Dermaviduals, New York
BRANDING + SOCIAL MEDIA
In the skincare space, trust and presentation go hand in hand, and Dermaviduals New York needed a brand identity that reflected the level of professionalism behind their services. The existing branding felt visually busy and inconsistent across platforms, especially on social media. We refined the logo, updated the color palette and typography system, and introduced a cleaner, more cohesive creative direction across digital touchpoints. The refreshed brand now feels modern, elevated, and far more aligned with the experience clients can expect in person.
Grand PooBox
BRANDING + WEB DESIGN
Grand PooBox was looking for a fresh start ahead of the launch of Grand PooBox 2.0, a cleverly designed litter box built to reduce litter tracking by up to 50%. The goal was to create a brand and website that felt as clean and functional as the product itself.
Starting with just a single logo, we built out a full visual identity, Shopify website, social media graphics, email design, and launch materials to create a cohesive experience across every touchpoint. The result is a brand that feels modern, minimal, and just the right amount of sterile, in a good way.