CASE STUDY
Dermaviduals New York partnered with me to modernize their visual identity and elevate their social media presence.
The goal was to refresh the brand in a way that felt cleaner, more current, and more aligned with the elevated skincare experience they provide while also creating a more cohesive and engaging digital presence.
DERMAVIDUALS, NEW YORK
THE CHALLENGE
The existing logo felt visually busy, lacked versatility, and did not translate consistently across different mediums. The brand also lacked supporting logo variations and a cohesive visual system.
While the business itself had a strong foundation, the visual identity did not reflect the level of professionalism, sophistication, or trust the brand wanted to communicate online.
In addition to the rebrand, the social media presence lacked consistency and a clear visual direction.
THE GOAL
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Modernize the existing brand identity
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Create a cleaner, more elevated visual system
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Develop a cohesive social media presence
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Improve engagement and visibility through stronger creative direction
THE APPROACH
The refreshed direction focused on balancing clinical credibility with modern, approachable design.
The original logo was redesigned to feel more refined, recognizable, and scalable across digital platforms while still maintaining ties to the brand’s existing identity.
From there, we expanded the visual system through updated brand colors, typography hierarchy, refined social media templates and layouts, and creative direction for content and brand consistency.
THE RESULTS
Following the rebrand and updated social media direction, the account saw noticeable growth in reach, engagement, and visibility.
Over a 4 month span:
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Views increased from 6.8K to over 20K
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Accounts reached grew from 2.9K to over 9K
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Accounts engaged increased by 37%
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Monthly follower growth increased by 1,050%
The refreshed branding and cohesive content strategy helped strengthen the overall perception of the brand while improving audience engagement and consistency across platforms.
